UIX: Jay Rayford and Social Sushi

As social media increasingly shapes how customers discover businesses, Detroit entrepreneurs are working to bridge the gap between running their companies and building an online presence.

Detroit’s Heritage Vision started as a neighborhood optical center. It has now expanded into vision benefits administration, and now is a national entity serving major corporate clients.

Detroit entrepreneur Michael Parrish rebuilt his life after serving nine years in prison by transforming a single box truck into a growing moving company, while also releasing a hip-hop album inspired by his life story.