Silicon Valley's TubeMogul opens M@dison Building office

TubeMgual is opening an office in the M@dison Building, bringing three more jobs to downtown Detroit.

The Silicon Valley-based business specializes in programmatic branding. It runs video advertising campaigns for all of Michigan’s top automotive brands. The company's first Metro Detroit hires met in coffee shops and worked virtually before taking the advice of representatives of Twitter, which also has an office in the M@dison Building, and considering Detroit's Central Business District.

"We wanted to find a place where we could work with more people in the tech community," says Jennifer Dawson, director of sales Midwest for TubeMogul. She adds that "the minute we walked in and looked around we decided this is where we wanted to be."

The M@dison Building opened two years ago as a center for tech startups and early stage investors. Detroit Venture Partners, the most aggressive venture capital firm in the state, is one of the building's anchor tenants. It invests in young tech startups, many of which are based in the M@dison Building. That sort of atmosphere is what attracted TubeMogul.

"We didn't think being in one of those confined spaces would help us interact with people," Dawson says.

TubeMogal will have a staff of three people in the M@dison Building. It currently has two open positions.

Source: Jennifer Dawson, director of sales Midwest for TubeMogul
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.