Ever wonder what happens to Kickstarter projects after the money is raised? Some become businesses. One is growing in downtown Detroit, Brys + Edgewood.
Twin brothers Stefan and Andre Ahee and their childhood friend Jessica Malouf (they all graduated from Grosse Pointe North High School in 2007) launched
Brys + Edgewood as a
Kickstarter project that sells fondant cake kits online in 2011. The trio graduated from Bizdom and are now pursuing the project as a full-fledged business.
Brys + Edgewood became a reality last summer and now calls the M@dison Building home, where its three co-founders and an intern work. The company has focused mainly on Internet sales but has also worked on developing some corporate sales.
"They (sales) have been picking up since we started," Malouf says.
She adds that Brys + Edgewood is also looking at establishing a retail presence this year. "We will probably be distributed nationally by 2014," Malouf says.
Source: Jessica Malouf, co-founder of Brys + Edgewood
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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