According to the story:
A St. Louis firm commissioned by the Detroit Metro Convention &
Visitors Bureau estimates visitors spent $274 million during the Super
Bowl.
The number is on the lower end of what was expected, but that's
mostly because many Steelers fans drove in and stayed shorter than
expected stays.
Each out-of-town visitor spent $363 a day on average, not including airfares, lodging or tickets to the game.
The biggest beneficiaries were the region's hotels, the casinos and other entertainment spots,
and food and drink providers.
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