What can a shared meal of soup teach us about brand loyalty and market growth? Plenty. At Detroit SOUP, a monthly shared dinner where participants pay $5 to hear new ideas from the community before voting funds to the crowd favorite, democracy and community concern are the buzzwords. A new article from
calls SOUP an example for companies, not just concerned citizens; noting the co-creativity spawned by having the right guests to dinner, so to speak, is the future of crowdsourcing.
Back in Michigan, Detroit SOUP co-founder Kate Daughdrill is putting
these principles into practice: "We're figuring out how to engage
civically, how to be engaged citizens," she explains. "We've been
excited to create this practical experience in democracy. Brands that embrace this mindset will experience deeper engagement,
richer collaboration on innovation opportunities and the gratification
of shared value creation.
Sample the article here.