What is the Detroit brand? Experiencing people and place
Independent filmmaker Erik Proulx spent nearly two years traveling to Detroit to film Lemonade: Detroit, trying to find stories of reinvention that accurately reflect its brand. A brand, he says he could have never fully grasped without the first hand experience of being there.
Experience was the teacher for Proulx, as it is for us all.
He writes all about it for Forbes, no less. Great stuff. Read about it here.
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