Advertisers eyeing Detroit as Super Bowl approaches

Excerpts from the article:

More than 125,000 visitors are expected to visit Detroit for the Feb. 5 game and national and local marketers have been jockeying for top advertising space.

With the game less than four months away, advertising options include the Detroit People Mover, highway billboards and teams of representatives who hand out product samples.

“The potential exposure for advertisers is mind-boggling,” says Dennis R. Green, the Detroit Transit Corp.’s marketing director. He said ads on the monorail cars will give companies “unprecedented worldwide exposure.”

Prices on the People Mover typically cost $30,000.  Other forms of advertising such as billboards along major interstate highways typically run around $7,500 to $10,000.

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