Excerpts from the article:
Whether it's shopping, dining, museums, sporting events or gambling, metro Detroit has the entertainment you want.
Now, regional marketers are working to pass the word to outsiders.
The marketers are planning to make over the region's tourism message in hopes of capitalizing on post-Super Bowl buzz around Detroit to attract more visitors.
The bureau's current marketing slogan " 'It's a great time in Detroit,' hasn't really served us well," said Jim Townsend, one of the people leading the effort.
The idea, said Townsend -- who is executive director of the Tourism Economic Development Council, a division of the bureau -- is to create a metro Detroit brand identity that would serve as an umbrella to help visitors learn about events and attractions in certain communities while promoting the entire region.
"The Super Bowl honeymoon is only going to last so long," Townsend said.
To market the region better, the bureau will rely on smaller clusters of communities, called Tourism Destination Districts, which will create and promote their own identities that fall under the metro Detroit brand.
The bureau plans to launch its new marketing message in September. It will feature both television and print ads, as well as maps, brochures and travel packages to be available on the bureau's Web site, www.visitdetroit.com. This summer, the bureau plans to start running television ads pitching metro Detroit as a place to come for family fun, said Kathy Smith, the bureau's marketing manager.
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