Attracting young, creative professionals a top priority for cities

The New York Times takes a look at what cities nationwide are doing tokeep and attract young, creative types.

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The New York Times takes a look at what cities nationwide are doing to
keep and attract young, creative types.

Excerpt:
Cities have long competed over job growth, struggling to revive their
downtowns and improve their image. But the latest population trends
have forced them to fight for college-educated 25- to 34-year-olds, a
demographic group increasingly viewed as the key to an economic
future.

Mobile but not flighty, fresh but technologically savvy, “the young
and restless,” as demographers call them, are at their most desirable
age, particularly because their chances of relocating drop
precipitously when they turn 35. Cities that do not attract them now
will be hurting in a decade.

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