DMCVB unveils new TV commercials targeting young travelers in Great Lakes region
The Detroit Metro Conventions and Visitors Bureau has released a series of three commercials targeted at young tourists, in the 21- to 34-year-old range, that live in the Great Lakes Region. The ads emphasize gambling, sports, entertainment and dining and will be broadcast on MTV and Comedy Central in the Cleveland and Grand Rapids markets to start.
The Detroit Metro Conventions and Visitors Bureau has released a series
of three commercials targeted at young tourists, in the 21- to 34-year-old range, that live in
the Great Lakes Region. The ads emphasize gambling, sports,
entertainment and dining and will be broadcast on MTV and Comedy
Central in the Cleveland and Grand Rapids markets to start.
Excerpt:
“A year of extensive research for our new brand identified this
demographic as the best target audience for leisure visitors to metro
Detroit,” bureau Senior Vice President of Sales and Marketing
Christopher Baum said in a news release.
Read the entire articles and watch the ads here.
Related Articles
Dlectricity to return this fall to light up Cultural Center and Beacon Park
Inspired by international art and light festivals, the outdoor festival will serve as an opportunity to test digital and mobile strategies and showcase the Cultural Center's new Wi-Fi system.
Local photographer Brian Day captures Detroit for Apple project
Detroit photographer Brian Day is among 30-plus Black photographers nationwide commissioned by Apple to capture and share their hometowns with the world through their unique lens, all shot on iPhone 12 Pro.
Detroit chef Kiki Louya to compete for title of ‘Top Chef’
Kiki Louya, a native Detroiter who co-founded Folk and The Farmer's Hand in Corktown and is the economic development manager at Grandmont Rosedale Development Corporation, will represent Detroit in the upcoming season of Bravo TV's popular cooking competition "Top Chef," the chef, writer, food activist and restaurant consultant announced on her social media pages.
