The Floyd Leg made a name for itself last year when it raised six figures in a crowdfunding campaign to produce its invention, a versatile furniture leg. In 2015, the Corktown-based startup is expanding its product line and sharpening its brand.
The Floyd Leg's namesake product consists of four steel table legs with clamps that can attach to just about any flat surface, for instance a door, transforming it into light-to-medium-use table. The Floyd Leg raised $256,000 in a crowdfunding campaign last year that allowed the company to make 2,000 sets of legs.
"We consider that a pilot program of a larger piece of work," says Kyle Hoff, co-founder of
The Floyd Leg.
The Floyd Leg now has a handful of different table leg products, ranging from small legs for end tables to large legs for dining room tables. It also has a a shelf kit. Hoff plans to release more products later this year.
"We're working with some different manufacturers around Detroit to make more styles of pieces," Hoff says.
The Floyd Leg is also getting ready to rebrand itself as simply "Floyd" later this year. The new brand is expected to play off the simplicity and adaptability of the original product, which targets young people living in big cities where small living spaces and the ability to move quickly are realities of their lives.
"Cities are becoming more and more dense," Hoff says. "People are living in smaller spaces these days."
The 1-year-old company currently employs six people at the
Ponyride co-working space in Corktown. It is also looking to hire two more.
Source: Kyle Hoff, co-founder of The Floyd Leg
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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