Styleshack got its start with the idea of helping local shops expand their business by helping them build out their online presence. The downtown Detroit-based startup has grown beyond that in its first year.
Styleshack started providing online content last year, primarily focused on telling stories about the fashion industry. It resonated with Styleshack's clientele.
"They really enjoyed and connected with the content, so we're an e-commerce, online content play," says Rachel Schostak, founder of
Styleshack.
Schostak graduated from the
Bizdom accelerator last year with the idea of building out e-commerce platforms for boutique stores and improving their online presence. Schostak learned that writing about fashion also enabled her company to help cross-promote the products in the stores of her company’s clients.
"It all has to connect with style," Schostak says. "For example, I just covered Fashion Week in New York."
Styleshack currently has 120 clients and its list of clientele is growing. Those companies are in metro Detroit, Chicago, New York, and Las Vegas. Schostak is looking to continue growing that list and expand into other parts of fashion and retail, such as menswear.
Source: Rachel Schostak, founder of Styleshack
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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