Savorfull, the healthy-eating start-up, recently wrapped up the Beta test of its software platform and is ramping up for its public launch later this year.
The New Center-based company is creating a platform where people can access information about making the best healthy choices for their diet. For instance, it will provide people sensitive to peanut allergies with information on recipes and a place to interact and trade ideas with other people. The same services are offered to people who are sensitive to gluten intolerance and other food-based problems.
Stacy Goldberg, a
Bizdom graduate, launched Savorfull out of the M@dison Building last year before. She and her team of five employees and a handful of interns (found through Intern In Michigan) ran a Beta test on it in the latter half of 2012.
"We learned a lot about our customers," says Goldberg, founder & CEO of
Savorfull. "We learned about how to serve them and our revenue model. We also learned about building the backend of our platform."
Savorfull is currently working with
Quicken Loans to provide glutten-free and peanut-free eating options at events. That work is helping introduce more potential clients to Savorfull's platform. Goldberg is looking to line up a large strategic partner for the public launch of her business in the next six months.
"We have had some really great success in the business-to-business side," Goldberg says.
Source: Stacy Goldberg, founder & CEO of Savorfull
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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