Fathead hired 25 in 2012, set to expand staff further this year

Last year was more than a good year for Fathead, the downtown Detroit-based poster-decal firm.

The 7-year-old company watched its revenues jump 20 percent in 2012. It hired 25 people last year, expanding its staff to 84 employees and six interns who work on the ninth floor of the Compuware Building. It has four positions for salespeople open now and expects to keep hiring at that pace through 2013.

"We completed our best year in the history of the company," says Patrick McInnis, CEO of Fathead. "A big part of it is our corporate solutions for the likes of athletic facilities and auto shows."

Fathead's bread and butter has been life-size poster decals of athletes, celebrities and fictional characters. Last year, it expanded its product portfolio to include what it's calling corporate solutions. These usually consist of large illustrations put on the sides of buildings. Fathead has covered 14,000 square feet of Cobo Hall with its graphics for the North American International Auto Show that highlight classic cars and downtown's reinvigorated skyline.

"We wanted to come up with something fun and indicative of the resurgence of Detroit," McInnis says.

Source: Patrick McInnis, CEO of Fathead
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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