Doodle Home is growing in more ways than one. The interior-design startup has not only hired 14 people over the last year but it's starting to grow into two distinctive parts.
The downtown Detroit-based startup calls the M@dison Building home, and got its start providing a software platform for interior designers that facilitates both manufacturers looking to sell product and designers looking to create the perfect living space. Doodle Home has also been landing more and more commercial interior design work, prompting it to start a Doodle Commercial division.
"It just started growing to the point that we started hiring people for Doodle Commercial and started separating the two," says Fernando Prieto, president of
Doodle Home.
Doodle Home is part of the Quicken Loans family of companies. It has tackled a number of interior commercial projects in the downtown Detroit area that are part of Quicken Loans family of companies' buying spree, such as the M@dison Building and the Roasting Plant coffee shop.
Doodle Home now employs 23 people and just opened more office space in the Chrysler House, formerly the Dime Building.
Source: Fernando Prieto, president of Doodle Home
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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