Bogobrush is gearing up for its first big sales bump this holiday season, placing an order for 10,000 of its ultra-green-living toothbrush.
Brother-and-sister partners John and Heather McDougall founded the Midtown-based startup last year. The children of a dentist, they wanted to create a toothbrush that is far more environmentally sustainable than the industry-average version made of non-biodegradable plastic.
The Bogobrush is essentially the opposite of that. Its shaft is made of sculpted bamboo and its bristles are composed of bio-plastic nylon. These materials are not only biodegradable but can be produced quickly. The company did a trial run of the Bogobrush earlier this year and have been knocking out production kinks since then in preparation of a big push this holiday season. It expects to begin selling its brushes online, at retailers and through dental offices.
"The support has come from all of the areas we have desired," says John McDougall, co-founder & chief creative officer for
Bogobrush.
Bogobrush employs a core team of four people and a few independent contractors.
Source: John McDougall, co-founder & chief creative officer for Bogobrush
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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