Super Bowl makes rare appearance in the North
For its landmark 40th edition, American football’s annual showpiece has returned to Detroit, which hopes for a boost to the economy and show off the city’s new image.
Excerpts from the article:
The 1982 Super Bowl in Detroit, which saw San Francisco beat Cincinnati 26-21, was the first to be held outside the event’s usual sunnier climes.
So, although Detroit’s only previous Super Bowl was staged indoors with good reason, the NFL broke with tradition by sending its big game north.
To make the most of its NFL windfall, the city set up the first-ever Super Bowl host committee.
This acts as the official liaison between the league and host city, organising build-up events and seeking to ensure visitors enjoy a positive experience.
Detroit’s pioneering committee did such a good job that the NFL adopted the idea, and establishing one is now a requirement for any bidding city.
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