Detroit playing to its strengths with Super Bowl celebrations

With events like Winter Blast, the city is entertaining the Super Bowl masses with its own flavor, not trying to imitate warm-weather host cities.

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No, it’s not New Orleans, Los Angeles or Miami — the warm-weather trinity that wrote the manual on how to host this portable, traveling show — nor is it trying to be, opting to flaunt what Detroit has instead of masquerading as something it’s not.

It is, after all, the Super Bowl — a weeklong, corporate-driven celebration of testosterone, filled with parties where celebrities dress gaudily, never-ending halftime shows, days of mind-numbing analysis and enough drunken yells to make your ears bleed. Oh, and there’s also a football game.

The temporary crown jewel of Detroit’s entertainment district is the Motown Winter Blast — a four-zoned arctic wonderland intended to whisk tourists away from the cold and into more cold (don’t worry, they’ve got heated tents appropriately dubbed “comfort zones”). For that huge Super Bowl demographic who always wanted to catch a dog-sled race before kickoff — an appetizer to the main course, now you can. Snowshoeing? Of course. Throw myself down a giant ice slide? You bet. What do you think this is? New Orleans?

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