Detroit’s Savorfull is showing pro sports teams how to eat healthier

Savorfull, a New Center-based startup that connects businesses with healthy eating options, is growing after landing a number of prominent clients, the foremost among them being professional sports teams.

“Some of the best successes we have had is with professional sports,” says Stacy Goldberg, founder & CEO of Savorfull, whose clients include the Cleveland Cavaliers (an NBA team) and the Cleveland Gladiators (an Arena Football team).

Savorfull helps professional sports teams and other large organizations provide healthy food to their fans, workers, and clients by lining them up with packaged healthy allergen friendly foods such as energy bars, snacks, trail mixes, cereals and beverages. 

Savorfull has also been working with arenas, casinos, and wide variety of businesses both big and small. Many (but not all) of them are part of the Quicken Loans family of companies. All of them are interested in making smart decisions about what their employees eat.

“They are feeding team members all day,” Goldberg says.

Savorfull is currently working to win one of the Chase Small Business Mission Main Street grants. The startup’s team of three people plans to use the money to create a comprehensive marketing plan that includes a digital marketing campaign, a trade show presence, and adding more staff. You can vote for Savorfull here.

“We want to work with these companies that understand that choosing food is proactive and is a form of healthcare,” Goldberg says.

Source: Stacy Goldberg, founder & CEO of Savorfull
Writer: Jon Zemke

Read more about Metro Detroit’s growing entrepreneurial ecosystem at SEMichiganStartup.com.