Detroit Renaissance rolls out creative economy initiative

Detroit Renaissance has launched a creative economy initiative to attract creative jobs to the area. The main vehicle of this initiative is the brand and Web site "Detroit Make it Here" that is a user-centric news, info, and networking hub for creatives in Southeast Michigan.

Excerpt:

The brand "Detroit Make It Here" was designed by the creative community for the creative community. A team of creative professionals led by Birmingham-based ClearBlue developed the brand platform over a six month period.

"Detroit is an open canvas, with space available to try things, to start things, to create," said ClearBlue's Chip Humitz. "The raw grittiness, the vast landscape, the cultural and historical diversity create the fodder and inspiration that creative minds and companies thrive on."

The mark Detroit Make It Here was designed to be highly adaptable and flexible for usage across all media. Detroit Renaissance said it would be carried through three key channels: "push," through the traditional broad-reach media, and "viral" and "cooperative," which will rely on the robust involvement of the creative community in the region.

Read the entire article here.

Visit "Detroit Make It Here" here.