Privately funded transit plan gains excitement, financial support

Excitement and funds are growing for the privately funded light rail line planned to run from Hart Plaza to New Center.

Excerpt:

The project, now known as the Regional Area Initial Link, or TRAIL, has gotten commitments for about 75% of its goal of raising $90 million to $100 million, a person familiar with the details of the effort said.

In a key fund-raising innovation, leaders of the effort are selling naming rights for up to 13 planned stations along the 3.4-mile route up Woodward Avenue. The rights go for $3 million for each pair of north-south stations. So far, 10 purchasers have committed to buying rights.

In one such agreement, the Wayne State University Board of Governors approved July 30 spending $3 million to sponsor a stop at the school.

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