The New York Times looks at how G.M., Ford and Chrysler should adapt to
"a new American market that in many ways resembles Europe’s: a
fragmented bazaar that has little in common with the mass-production
ethos of Detroit’s first century."
Excerpt:
"In this new American market, it is very hard to profitably support
enough different brands and models to guarantee “a car for every purse
and purpose,” which Alfred P. Sloan, as G.M.’s president, declared to
be the company’s mission in the 1920s."
Click here for more.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.