DMCVB lands Mensa, other national conferences

Detroit Metro Convention and Visitors Bureau is having success attracting conventions with a sassy new ad campaign -- as well as a refurbished riverfront and additional hotel rooms.

Excerpt:

"The real opportunity in Detroit is getting the message out," said Christopher Baum, the bureau's senior vice president of sales and marketing, who came to Detroit last year from a job handling travel advertising for the New Yorker magazine. "In years past, we didn't have the product."

Read the entire article here. Read Model D's coverage of DMCVB's efforts here.