Young professionals are coming together to network... but they don't call it networking.
The New York Times looks into something called "likemind," an event that gathers creatives in cities across the world - including Detroit.
Excerpt:
Likemind caters to young professionals in advertising, media and
design who are products of the age of personal blogs, warts-and-all
YouTube videos and viral marketing. For them, the best pitch is the
disguised pitch. Nothing, participants said, is more uncool than the
hard-sell of traditional networking (which may explain why likemind is
not capitalized).
“We just show up over coffee and talk,” said Eric Cedo, a participant in Detroit in an e-mail message.
Likemind was conceived by Noah Brier, 26, the head of strategic
planning at the Barbarian Group, an Internet marketing company, and
Piers Fawkes, 37, who runs PSFK, a trend consulting company. They knew
each other virtually, through their blogs. But in July 2006, they
decided to meet at a West Village coffeehouse, ’sNice, and posted a
blog invitation. About 20 people showed up.
Before long, those
friends started bringing friends, and many started blogging about it.
Word spread, even overseas, and people started holding their own
likemind events.
Read the entire article
here.
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