The world’s largest commercial search engine is debuting a new radio campaign in the Detroit marketplace.
Excerpts from the article:
Google-powered ads, which have become a mainstay on Web sites, are now
being played on at least one radio station in Detroit. And like so many
other Motor City radio products, it won't be long before they go global.
"I think dMarc has an opportunity for us to connect with advertisers we
don't normally interact with," said John Fullam, vice president and
market manager for Greater Media Philadelphia who said this week that
Google ads were already being tested on Greater Media radio stations in
Detroit. "It's big for radio."
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