GM’s new marketing chief pinch hits for Detroit
As new marketing chief of General Motors, Jeff Ewanick is responsible for creating the auto company’s post-bankruptcy brand. His mission? Moving to Detroit is the “right thing to do.” How can he help? By leveraging GM’s relationships to bring more investment to Detroit, like a new push to find companies willing to invest in the city as a result of landing sponsorship from a GM brand. As a result of Ewanick’s campaigning, he’s already convinced two ad agencies, Goodby and Fallon, to open satellite offices in downtown Detroit.
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Read about Ewanick’s commitment to the Motor City here.
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