Detroit grocers band together, start 'Guaranteed Fresh' program

About 25 independently owned grocers in Detroit have come together and started a program called "Guaranteed Fresh" aimed at chipping away negative impressions of Detroit grocery stores.

Excerpt:

A group of independent Detroit grocers is launching a new campaign designed to combat negative perceptions of the businesses.

Dubbed “Guaranteed Fresh,” the group will offer a blue-ribbon-style logo to member businesses, indicating the business meets a high standard of cleanliness and freshness.

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