"Which way did he go? Which way did he go? He went for Faaaaygooooooo!"
That
jingle takes many baby boomers in Metro Detroit back to those
black-and-white, animated Faygo Kid television commercials of the 1950s.
Then
there's the "Faygo Boat Song," a memory for another generation. That
1970s commercial featured everyday people on a Boblo Island boat
singing "Remember when you were a kid? Well, part of you still is. And
that's why we make Faygo."
These are among the lasting memories
of Faygo Beverages, a Detroit brand that celebrates its 100th
anniversary this year. Faygo was founded by two Russian immigrants --
bakers -- who adapted cake frosting recipes into a unique carbonated
soft drink that's still sold today.
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