Detroit News blog making a difference in neighborhood

A Detroit News writer and online news editor Michael Happy blogs about the City Airport neighborhood where he grew up and how it's helping change the area.

Excerpt:

But over the past almost two years, the Going Home blog has pumped new life into the neighborhood by connecting and energizing hundreds of former black and white residents. It also has helped heal racial tensions and build bridges between the city and the suburbs.

The blog is an example of how news organizations can use social media to build community, empower citizens and bring journalists closer to their sources. As with any blog, Going Home connects people who have common interests. Ordinary folks air their opinions and influence news coverage by contributing comments and writing for the blog, as well as talking to Happy. For the News, the popular blog attracts online readers, boosting page views and ad revenue.

Read the entire article here.
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