Targeted marketing campaign unveiled at Downtown Partnership annual meeting

The Detroit Downtown Partnership unveiled a new marketing plan for Downtown that includes maps, walking tours, a website and a specialized staff person. The unveiling came at its annual meeting Monday, which brought together 850 Downtown boosters from the public and private sector.

Excerpt:

Penske Corp. Chairman Roger Penske, who heads the DDP, also announced that Detroit Renaissance is providing the DDP with a three-year $750,000 grant to promote the downtown area. The first two brochures produced with the funds — a map and guide to downtown and a food and fun brochure — were distributed with the DDP annual report.

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