Bloomberg weighs in on the Detroit casino market: the buildings, how
the hotels will effect convention business and how Detroit is marketing
itself as an adult tourist destination.
Excerpt:
City and tourism officials say Detroit isn't a family
vacation spot. Marketing studies showed that people in the
region view Detroit as a destination for adult fun, said Jim
Townsend, executive director of the Tourism and Economic
Development Council.
"We decided we should build on the positive perceptions
that people have of the city," Townsend said.
The group began wooing tourists from Indianapolis,
Cleveland, Cincinnati and Grand Rapids, Michigan, last spring
with radio and television ads touting Detroit's "grown-up"
activities, he said. Besides casinos, they include music,
professional sports and nightclubs.
Read the entire article
here.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.