Mr. Song Millinery blowing up with orders for 'Aretha's Hat'

Maybe Aretha knew and maybe Mr. Song knew ... but the rest of the world had no idea how big Aretha's hat was going become. Now, for the little shop on Woodward, Mr. Song Millinery is jammed with orders - more than 5,000 for the spring edition of "Aretha's Hat."

Excerpt:

Now, the hat’s creator, Luke Song, has more than 5,000 orders for the spring version of the Aretha Hat (he declines to make a replica of the actual model), available in a variety of pastel colors and selling for $179 apiece.

And more orders are bound to pour in because Mr. Song learned this week that Ms. Franklin has decided to lend her hat to the Smithsonian, where it will be on display until it moves to a permanent place in Mr. Obama’s presidential library.

While the nation had no idea what would be on Ms. Franklin’s head, Mr. Song knew it would be one of three models she had picked out. He learned which one only while watching her sing at the inauguration on the television in his crowded workroom.

“I’m so glad she chose that one.” he said. “It was the one I was pushing her to wear.”

Read the entire article here.