D Brand successful in increasing local tourism

The D Brand advertising campaign had a successful launch year, resulting in 100,000 visits made to the area and $68.3 million added to the local economy.

Excerpt:

These numbers represent trips that would not have occurred without advertising, based on surveys of the campaign’s target markets. Cleveland received the most advertising attention and represented more than half the travel, the bureau said.

The D Brand, launched a year ago, targets people ages 21 to 34. Advertising has included TV ads and podcasts showing young people experiencing Detroit and its cars, culture, gaming, music and sports.

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