Video production firm Detroit Lives! moves into Penobscot Building
Detroit Lives! has expanded to five people, including hiring an editor over the last year. Lauri is also looking to add another editor to help enhance his team and its story-telling abilities.
Philip Lauri launched his creative agency, Detroit Lives!, just as the Great Recession was getting started in 2009. It turned out to be the right move despite the dour time.
The video production company has doubled its revenue every year since its launch. It recently moved into bigger offices in the Penobscot Building (the former offices of the Detroit Stock Exchange) to accommodate its growing staff.
Detroit Lives! has expanded to five people, including hiring an editor over the last year. Lauri is also looking to add another editor to help enhance his team and its story-telling abilities.
“We make sure we always do our best work,” Lauri says. “Whether its a big project or a little project, we want to be the best.”
Detroit Lives! has made videos for a variety of customers over the years. Some of its more recent work includes videos for the Kresge Foundation’s Innovation Project and the NEIdeas competition.
“We are currently working with Chrysler on some video content,” Lauri says.
Lauri plans to expand Detroit Lives!’s clientele by doing more work with traditional advertising firms.
Source: Philip Lauri, founder & creative director for Detroit Lives!
Writer: Jon Zemke
Read more about Metro Detroit’s growing entrepreneurial ecosystem at SEMichiganStartup.com.
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