D-Biz: Pure Detroit celebrates 10 years, launches organic line, relocates inside Ren Cen

Can you believe that Pure Detroit is 10 years old? Yup, and the company, that is perhaps the most “D-Biz” of them all, is launching a special line of tees and totes to commemorate it.

Pure has grown its Detroit boosterism into a viable business, which is an accomplishment in and of itself. Along the way, it has inspired new business owners, supported local artists and events and become an instantly recognizable brand.

The three Pure Detroit locations occupy a trio of landmark Detroit structures: the Fisher Building, the Renaissance Center and Guardian Building. Pure is wrapping up a move from the Ren Cen’s Wintergarden into Tower 400, which co-owner Kevin Borsay characterizes as “a great location, highly visible.”

Other news includes the launch of an organic line of tees and totes.

Model D would like to wish Pure Detroit a very happy birthday. Thanks for all the great stuff you do for our fair city.

Source: Kevin Borsay, Pure Detroit
Writer: Kelli B. Kavanaugh