Charlene Mitchell-Rodgers didn’t put the cape on
Mel Farr, but she upgraded it enough to make it fly.
Before Mitchell-Rodgers' Media Consultants firm came along, the superstar car salesman's cape was a mess, attached to his suit with safety pins and shiny on the wrong side. Mitchell-Rodgers added Velcro, made it satin on both sides and then introduced Mel Farr to a new medium.
"I
animated him and I got him a better cape," Mitchell-Rodgers says. "We upgraded him."
Mitchell-Rodgers is now upgrading her New Center-based firm. She is now focusing on handling public relations and marketing for small and medium-sized businesses in Metro Detroit, ranging from dentists to car repair shops.
Mitchell-Rodgers got her start as a TV reporter/anchor at TV stations in Baltimore, Washington, D.C. and Boston. She left the local TV news game in the late 1980s while working for Channel 7 in the
golden age of Bill Bonds.
"I know what TV stations and media outlets are looking for and what they're not looking for," Mitchell-Rodgers says.
She recently hired a new employee, and keeps a small stable of independent contractors busy, but her goal is to build business and stay small.
Source: Charlene Mitchell-Rodgers, president of Media Consultants
Writer: Jon Zemke
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