Faygo continues to evolve, expanding its product line and expanding its distribution.
Excerpt:
It is seeking new brands and products "for all consumer beverages to add to Faygo," Executive Vice President Al Chittaro said. "Faygo is looking into enhancement waters, lemonade, teas and energy drinks."
These would be the latest weapons in Faygo's battle to hold its spot against big beverage brands, such as Pepsi and Coca-Cola.
"We're competing against two of the best-known consumer-goods companies in the world," Chittaro said, noting that flavored drinks are becoming more desirable than colas. "And it's fun competing against those guys."
Read the entire
Lansing State Journal article
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