Twenty-first Century marketing methods are turning into a key component in the business strategy for CYJ Enterprises. The
TechTown-based startup recently won the $5,000 Tweet Award at the
Accelerate Michigan Innovation Competition and is getting ready to release a smart phone application for it's principal product, e-Cyren.
"I am using social media as another avenue to keep in touch with my present and future customers," says Carole Johnson, president & CEO of
CYJ Enterprises.
The 3-year-old company created
e-Cyren as a way of providing important information to caregivers at sizable institutions, such as schools or adult-care facilities. Most of these institutions keep student or patient information in a 20th Century-style card catalog system. E-Cyren (pronounced e-siren) digitizes this information and makes it easily accessible on a database system.
Johnson, a former IT employee at
Compuware, spent the firs few years creating the e-Cyren system before debuting it later this year. She switched it's focus from a tool for schools and child-care facilities to adult-care facilities a few months ago because of the America's aging population.
Source: Carole Johnson, president & CEO of CYJ Enterprises
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at
SEMichiganStartup.com.
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