‘Pure Michigan’ campaign promotes statewide tourism
The “Pure Michigan” marketing campaign meant to attract visitors to the state debuted at the Detroit Regional Chamber’s Mackinac Island conference.
According to the story:
The first in a series of 30-second ads promoting Michigan tourism got a standing ovation Friday from 800 people at the Detroit Regional Chamber’s Mackinac Policy Conference.
The ads, built around the theme “Pure Michigan,” were designed by advertising agency McCann Erickson. They were shown during a speech by Gov. Jennifer Granholm.
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