Excerpts from the story:
A sampling of print and electronic stories about Detroit filed by news outlets across the country in January and February showed about 90 percent positive or neutral stories reaching more than 230 million people, said Larry Alexander, president of the Detroit Metro Convention and Visitors Bureau.
"Detroit was pictured in a totally different light," Alexander said. "You can't pay for that kind of advertising."
The coverage during Super Bowl week was worth an estimated $11 million, according to the analysis, titled "More Than Just a Game." The analysis, which cost about $30,000 to conduct and compile, looked at the media coverage from Jan. 1 to Feb. 10.
Stories focusing on downtown redevelopment, Motown Winter Blast and Roger Penske as a leader, all showcased the region in a positive light, the analysis concluded.
"It certainly exceeded my expectations in every way," said Susan Sherer, executive director of the Detroit Super Bowl XL Host Committee. "I was overwhelmed by what the media, both locally and nationally, said about Detroit."
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