Verde Lifestyles is making a few small moves now, like hiring an intern and forming a partnership, with the hope they will turn into something big one day soon.
Brycz, a recent Michigan State University graduate, and her friend
Ryan Forrest, who is about to graduate from Oakland University, started
Verde Lifestyles (
verde is Spanish for green) last year. The
company focuses on advising people on how to live a sustainable,
eco-friendly lifestyle by shrinking carbon footprints with green
purchases.
The
TechTown-based startup is partnering with
Brand Labs to update its website and focus its brand. The Rochester-based marketing firm is also helping Verde Lifestyles focus its product line-up so it concentrates on its best seller. Verde Lifestyles sells environmentally friendly products from its website.
"We're trying to have more of a focus instead of keep on adding, keep on adding," says Danielle Brycz, the co-owner and director of sales and marketing for
Verde Lifestyles.
The firm is part of TechTown's SmartStart program but run virtually from Royal Oak.
Source: Danielle Brycz, the co-owner and director of sales and marketing for Verde Lifestyles
Writer: Jon Zemke
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