A new direct sales company, focusing on providing fitness options women can use at home, has opened in the offices of Tech Town, north of Wayne State University.
Krysalis Fit uses the direct sales model pioneered by companies like Avon or Mary Kay, a scaleable business launched by Bizdom U grads' Jennine Hynes and Dionna Coy. But instead of selling makeup and jewelry, they encourage Krysalis consultants to hawk a healthy lifestyle and exercise equipment. "Krysalis Fit consultants are in business for themselves, not by themselves," said Canoy. "At a time when it's often difficult to find employment, we offer a great way for enterprising women to receive support, connect communities, and have fun doing it." The company is currently hiring consultants and provides training.
Shopping is also online, thanks to the Krysalis company catalog, which offers a variety of resistance training, yoga and exercise equipment, ranging in price from $15-$100. They also print exercise cards with step-by-step instructions, and emphasize that all their workout equipment is meant for the home.
"Many women want to get fit, but most don't make a commitment to healthy living because they don't have time," says Hynes. "We show women it's possible to get in shape by offering exercises and activities they can do at home anytime."
Visit
the website for more information.
Source: Jennine Hynes and Dionna Coy, co-founders, Krysalis Fit
Writer: Ashley C. Woods
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.