Joey’s Deli to open this fall – owner firmly confident about its return of investment

Joey's Deli, opening this fall on 14447 E. Jefferson Ave., will serve soups, salads and sandwiches – all made fresh, daily. “Nothing will come out of a can or a bag,” says Joey Perkovic. “We’ll make everything from scratch and use only the freshest of ingredients. It will be quality foods and great service at affordable prices.”

An artist himself, Perkovic is currently renovating the interior as well as the exterior. The interior is being thoroughly redesigned with granite countertops and artistically painted walls, and the exterior “will be redone completely as well and will include all new bricks,” Perkovic said. The exterior will also be raised another 9 feet, to keep with the height of the surrounding buildings, an expensive undertaking.

When asked how he plans to recover the high renovation cost he has incurred, Perkovic said, “I see a real market here or I wouldn’t be putting this much money into it. I firmly believe in this location, as this side of town is going through something very special and is making real comeback.” Without a shadow of doubt, Perkovic said, “I know I will recover my investment here and be very successful.”

The deli will be open 24 hours.

— Source: Joey Perkovic, owner, Joey’s Deli, and Chris Garland, Jefferson East Business Association.

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