Cosmo Branding and Marketing launches out of Pony Ride

Sabra Morman and Catherine Watson launched Cosmo Branding and Marketing last fall to provide services to small businesses starting up in Detroit.

Today, the Corktown-based company — it calls Pony Ride home — has established itself as a firm that helps startups and entrepreneurs tell their stories.

“We saw the need was there for branding for startups, especially in downtown Detroit,” Watson says.

Both Morman and Watson have backgrounds in creative and entrepreneurial ventures. They have been able to help their clients with everything from product designs to guerilla marketing to event planning. The whole idea is to help businesses build better brands by executing well-thought-out marketing strategies. Among its clients are Caledonia Capital Partners and Infinite Mile.

“We like to work with a variety of different businesses,” Morman says. “It allows us to diversify and sharpen our skills.”

Cosmo Branding and Marketing currently is composed of Watson and Morman, two independent contractors, and an intern. The team is now looking to take on clients outside of Michigan during its second year.

Source: Sabra Morman and Catherine Watson, co-founders of Cosmo Branding and Marketing
Writer: Jon Zemke

Read more about Metro Detroit’s growing entrepreneurial ecosystem at SEMichiganStartup.com.