Model D TV: New signage lights up Avenue of Fashion
This neighborhood retail initiative led by the Detroit Lions and Hatch Detroit brings our video team back again to the upper Livernois commercial district for the final installment of this series of Model D TV. Shot and produced by DETROIT LIVES!
What does professional football have to do with shopping? Not much, right? But a neighborhood retail initiative led by the Detroit Lions’ Living for the City program in partnership with local retail contest Hatch Detroit is now part of a citywide campaign to support storefront businesses throughout the city.Â
The launch of the project, including a visit to the Avenue of Fashion with Detroit Lions players (past and present) Mel Farr, Charlie Sanders, Cliff Avril and Rob Sims, was seen in this video last December.
Enjoy the video above. It’s part 3 in a three-part series. In case you missed them the first time around, here is part 1 and part 2.
Thanks to the Detroit Lions for inviting us along, and to DETROIT LIVES! for capturing it all on video.
Related Articles
Double bill: Detroit Opera to present William Grant Still’s ‘Highway 1, USA’ and Kurt Weill’s ‘Down in the Valley’
The double bill features an all Black cast and several returning artists. Director Kaneza Schaal — winner of a 2025 Doris Duke Artist Award — returns to direct both operas.
Holiday happenings: What’s up at Eastern Market and a rundown of DSO performances
An update on some things to do if you’re looking for ways to get in the holiday spirit.
A deeper commitment to Detroit Arts and community development comes from Hudson-Webber Foundation
A multi-million dollar Investment provides critical funding and bolsters one of Southeast Michigan’s largest arts and cultural initiatives while supporting nonprofit collaboration throughout metro Detroit.
