Detroit entrepreneur KaToya Scott has witnessed the joy her truck's ice cream can bring people, but she never expected her community to respond with an outpouring of support to help her business survive COVID-19 setbacks. "You don’t think people care and here are people saying ‘hey we see you.’ "
It's taken many hands to grow the community garden space in Yorkshire Woods, but the team behind the outdoors space know how important it is, especially during COVID-19, and show no signs of slowing: “In the last five years what we have done is given the community a place to be peaceful."
Toni Jones always believed her work was important, but a global pandemic has shown the Detroit entrepreneur just how vital her affirmation brand is to her clients. “Last year women were wearing it as another self-care accessory, but now it’s how women are surviving.”
When COVID-19 forced factories to close around the U.S., GETTEES was able to switch gears to stay open. They even doubled their sewing team, making hospital gowns and PPE during the crisis. Now as they re-start their clothing line, operations are changing again.
In the past five years, Detroit has seen an 88% increase in women-owned businesses — the largest growth rate of metropolitan areas across the U.S. LaShonda Sims is part of that cohort, striking out with her daughter and cousins to launch a beauty company in 2017, and now, it's that family support that's helping them face down COVID setbacks.
Phil Knight might just be Detroit's last neighborhood mechanic. Since he opened his own auto shop in 1998, he has seen his share of changes in the community, but still wants to keep his business small and prices fair.
An innovative industrial engineer from Ghana is bringing West African-inspired prints to Detroit's fashion scene, despite COVID-19 creating roadblocks for her budding business.
Sandra Cavette is one of 1,048 homeowners in Detroit who have used a 0% interest home repair loan program to maintain historic properties throughout the city. Long-term residents like Cavette have seen the city through its ups and downs and are investing in its future through the program, which launched five years ago and has generated $10 million in funding.
Detroit entrepreneur Deirdre Roberson doesn't fit a mold. And the scientist-turned-fashion-designer doesn't want you to, either. “People will say to me ‘you look like a model,’ but why did nobody ever tell me ‘you look like a scientist’? We are complex. We are multidimensional people.”
Bees in the D has grown from managing just six hives in metro Detroit to 175 in the last four years, popping up on rooftops, at schools, and even at automotive factories. The honeybee advocates say it's the local businesses and volunteers who keep Michigan buzzing.
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