Not all separations are spiteful. Some turn into something
beautiful. That's the case with
Archive DS
and Refuel Media.
Kevin Borsay helped found downtown-based Archive DS in 1991,
working the graphic end of the business for the architectural firm. As the
company grew, more and more graphic work came Borsay's way. It was enough that
he became the lead partner to spin-off
Refuel Media (he is still a
partner at Archive DS) six
years ago.
"We increasingly got more and more graphic clients
through Archive," Borsay says.
He teamed up with the former design editor for Crain's Detroit
Business, Michael Ban, and has steadily grown the business. The firm now does a
lot of work for Wayne
State University
and local developers, such as designing graphics and putting together web sites.
Refuel Media also revamped the web site for the Karmanos Cancer Center. It has been so
successful that the four-person firm hopes to hire another designer or two
within the next year or two.
Refuel Media hasn't left its roots, still sharing office
space with Archive DS on the top of the Guardian Building.
Borsay also has a hand in the Rowland
Café on the skyscraper's ground floor, the Stella International Cafe in the Fisher
Building and the Pure Detroit shops.
Source: Kevin Borsay,
principal of Refuel Media
Writer: Jon Zemke
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