Keith Zendler is one of those serial entrepreneurs Metro Detroit's political class consistently fawns over in press releases. The 43-year-old started a couple of recycling companies and is now launching social networking and traffic management ventures.
His latest enterprise is
Peoplemovers, which he started out of Boston Edison home in 2003. The four-person firm focuses on making connections in the community outreach arena. It recently hired one person and hopes to hire 10 more in the next year.
Describe your business in two sentences or less?Peoplemovers is an online technology company that builds, promotes and operates "community networking" websites for non-profit organizations, universities, businesses, religious congregations, associations, cities and other institutions seeking to create stronger communities.
Why did you decide to set up shop in Detroit?Detroit is "ground-zero" when it comes to the need for a stronger and healthier community. If we can be successful in Detroit at connecting all of a community's people, organizations and resources using scalable technology, we will be able to replicate the same impact internationally. Plus, it’s where I live, and I want to play a role in helping the people and businesses of this city be great.
What are some of the advantages to doing business here?The people here are all very passionate about rebuilding our city and tend to really stick together. The culture here is terrific if you know where to go. And for me, living and connecting with so many wonderful adults and children who live in the older neighborhoods has been tremendously rewarding.
What do you see in Detroit that other people who live outside the city don't?The diversity of the people here is our greatest asset and my life has been positively impacted as I’ve built relationships here ... especially those at the "grassroots" level. It can be challenging at times and, yes, even a bit dangerous living here but, at the same time, I wouldn't have it any other way. I have seen how building simple relationships as we start to mingle as equals has really opened up new positive dialogues I don’t think most outside of Detroit can believe are happening. I am still amazed by how much we really think alike and how we all want the same things.
What advice would you give to someone who was thinking about opening a business in the Motor City?Get connected! About 13 years ago, I opened a recycling plant in Detroit without any real relationships here and it was a disaster. The crime, low-skilled workforce and lack of leadership support just about killed us. We lost over $1 million in 3 years, and I swore when we closed the plant and moved out in 1999 that I would never do business in Detroit again. Fortunately, my path would bring me right back here as a resident since 2003 and now as a businessman.
This time around, there are so many more resources available to someone who wants to start a business in Detroit and in Michigan in general. For instance, we have been working with the
Detroit Micro-Enterprise Fund at TechTown and have received a small but crucial grant to advance our business. We just moved to
TechTown and I can say that the resources available there are a steal. I wish I had them 20 years ago when I started my recycling companies. As an "experienced entrepreneur", I have no hesitation in saying that anyone seeking to start a business -- especially in Detroit -- needs to get connected to the folks at TechTown. The relationships there are priceless.
If you could change one thing about Detroit, what would it be?I have a lot to say on this but if there was one thing, I would change our system for assessing property taxes to mirror what is done in the commercial real estate world. Instead of assessing taxes for support of our services based on assessed "value," which is in a free-fall right now, taxes would be based on the area of each parcel in square feet, regardless of "value." Common city services would be paid for in the same way "common area maintenance" costs are handled smoothly by the business real estate world. This might sound like a little technicality, but the way taxes are done throughout the county really punishes investment by homeowners and businesses, especially in urban centers like Detroit. This would immediately make Detroit a high-tech destination for any companies that had lots of expensive equipment -- they wouldn’t be penalized for this -- that needed more skilled labor like the kind we have in our auto plants. There are many other benefits but let your readers chew on this for a bit and let me know what they say. (Send feedback
here.)
Source: Keith Zendler, CEO and president of Peoplemovers
Writer: Jon Zemke
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