Truscott Rossman adds four new employees at RenCen office

Truscott Rossman's Detroit office has come a long way since its opened a little more than a year ago. The public relations agency now employs a staff of four people in the Renaissance Center.

"We felt a commitment to go above and beyond for our Detroit clients rather than just working out of the Lansing office," says Kelly Rossman-McKinney, CEO of Truscott Rossman.

The Lansing-based firm got its start four years ago when Rossman-McKinney and John Truscott merged their well-known PR firms into what is now Truscott Rossman. The new company now has satellite offices in Grand Rapids and Detroit.

It has hired nine people over the last year, including four former interns, expanding its staff to 25 employees. Among its recent hires in Detroit are digital media director Chad Cyrowski, account executive Dan Herrick, account executive Matt Brady, and strategic communications leader John Bailey.

Truscott Rossman currently serves a number of clients in Detroit and surrounding suburbs. Some of those include DTE Energy, Detroit Medical Center, the city of Detroit, and the Detroit Water & Sewerage Department.

"I expect we will have at least 10 clients coming out of southeast Michigan," says Rossman-McKinney, who describes the Detroit market as "bursting with opportunities."

"I would like to add at least two more professionals."

Source: Kelly Rossman-McKinney, CEO of Truscott Rossman
Writer: Jon Zemke

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