San Diego-based Flud is gearing up to grow its downtown Detroit office this year, hiring as many as four people within the next few months.
The Detroit Venture Partners
portfolio start-up creates a social news reader that allows users to discover, consume and amplify interesting news content. It is looking to hire a director of business development for its new office in the M@dison Building and another 2-3 sales professionals for the office not long after that.
recently launched its enterprise product to 50 prominent companies, which enables the employees of these companies to read personal news alongside private company news. The companies have access to Flud's dashboard, which includes a vast array of analytical data to help businesses measure the performance of their content.
"We collect a wealth of data with this platform," says Bobby Ghoshal, co-founder & CEO of Flud
. "It's all interesting data that businesses never had before."
The startup plans to turn this into a monthly per-seat subscription. Consumers will still be able to use the app for personal news reading regardless of whether or not their company uses it internally.
"We want to find a platform play that people will want to pay for," Ghoshal says.
Source: Bobby Ghoshal, co-founder & CEO of Flud
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.